Basic SEO techniques that assist search engines in collecting and categorizing information about your website. These are the practical, long-term optimization strategies that should be part of any modern web development effort.
Dimensionals work because they cut through the clutter, especially if mailed in a non-standard business envelope or packaged in a box, tube, bubble pack envelope or hard plastic container.
Corporate America invests billions of dollars each year in a volatile, fragile relationship–the relationship between a company and its marketing communications agency.
Despite the wealth of literature published during the last two decades on the topic, positioning is still the subject of much confusion. There is a clear distinction between true market positioning and its logical antecedent–perceptual positioning.
Teaching salespeople how to sell is an important business activity, of course, but such instruction can never be truly meaningful unless both the teacher and the student understand the mechanics of a customer's purchase.
True positioning is the process of distinguishing a company or product from competitors along real dimensions–benefits or values that are important and meaningful to customers–to become the preferred company or product in a market.
We devised five messaging principles that can help you shape every marketing communications project, campaign or program you undertake:
