The road to business success is littered with casualties of new millenium marketing wars, companies that fell victim to the high cost of battling competitors for customers.
Startups which sprang up from a great idea or product are among the fallen, made extinct because their modest budgets were devoured by expensive market entry strategies.
The obstacles that a new or early stage company can stumble over are myriad and complex—among them, creating a credible value proposition that lets buyers readily differentiate the startup and its products in a meaningful way, and strategically positioning the startup in a way that forms compelling linkages between what the company offers and what buyers need.
All of which goes to prove that, even in today’s unsettled entrepreneurial environment, good marketing is as valued an asset as ever.
But good marketing, today as ever, does not necessarily cost an arm, a leg or any other body parts. jldcreative’s MarketPush structured marketing communications is a program we crafted specifically for startups, early stage
companies and the venture capital firms funding them, but
it works just as well for new divisions or subsidiaries of established
companies, and even companies launching brands or products in new markets.
Brought about by our focus on value, MarketPush gives such companies winning market entry strategies without big promotional budgets or staff-heavy marketing infrastructure, enabling them to get the best possible return on limited marketing dollars. MarketPush makes this possible through the economies of scale generated by our highly targeted approach, combined with savings we create by leveraging our longstanding relationships with suppliers and partners.
Let us tell you more about MarketPush. Start by contacting Bill Levins at 856.424.4278, or by email at bill.levins@jldcreative.com
