Janson Beckett Cosmeceuticals

Janson Beckett Cosmeceuticals is a leading developer of peptide-based skin care formulations for age- and image-conscious consumers. Launched in June 2004 with a single flagship product, AlphaDerma CE, JB has continued to expand it’s product mix and now offers a complete line of advanced high-end skin care.

From its start as a go-it-alone online retailer, Janson Beckett has been growing rapidly and recently announced that 2006 revenues increased more than 300% over 2005 performance. This explosive increase can be attributed to a significant broadening of international distributors, expansion of its domestic base of beauty retailers, spas, and medical centers, and deepening consumer awareness of the Janson Beckett brand.

jldcreative has been agency of record for Janson Beckett since day one. We have lent strategic guidance, aided in establishing a branding strategy, developed all packaging and product branding, created sales materials and supported distributors and retailers within the USA and internationally. In addition, we have developed POP materials, advertising, handled banner and email campaigns, and created several iterations of their website (including a current under-development redesign).