Robelyn Labs, Inc.

Robelyn Labs is a start-up company marketing advanced formula maternity skin care products. After seeing our work for Janson Beckett Cosmeceuticals, Robelyn’s owner Robert Walters, who is new to the skin care industry, relied heavily on jldcreative to develop a marketing position for the fledgling company.

After researching the marketplace, we determine that maternity skin care broke into a few simple segments. Lines that promoted “all natural”, lines that promoted “pampering yourself”, and lines that “sold down or crossed over” into maternity skin care (i.e., StriVectin).

After evaluating the competitive landscape, jldcreative recommended positioning Robelyn Labs as the Scientifically Enhanced or Advanced maternity skin care. In essence this created a new niche segment within the market.

Our recommendation has proved successful. Robelyn Labs has grown steadily since its launch, expanding its list of retailers, including recently landing shelf position in Mothers Work’s Pea in the Pod stores.
jldcreative has assisted in strategic guidance, overall branding, packaging design, website design and development, web marketing, advertising and collateral.