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May 13
Ads That Capture Attention By Using Emotion
By Lacey Ackerman
I don't necessarily love commercials, but on occasion, I do come across one which captures my full-on attention. We all know we like humorous advertisements, but another way to make a commercial captivating is by adding emotion.
I came across this commercial, which, embarrassingly, made my heart sink (a little bit).
These types of commercials are effective. The main goal is to create awareness of the product. If you watch a commercial, such as above, you are going to be very curious as to what the product is. Not only does the ad target your brain, but it targets your heart.
Check out this one...it gets me every time:
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