June 28, 2010
A refrigeration technology company has found an interesting way to market their campaign
By: Lacey Ackerman
BOSCH has introduced a new line of refrigeration technology called VitaFresh and in order to gain recognition from potential consumers, they have come up with a creative and witty ad campaign.
The creative team came up with large packages of Stone Age and dinosaur meat dummies and displayed them in the freezer section of grocery stores. From Mammoth steaks to juicy dinosaur legs, these dummies attracted about 75,000 contacts over six days in 24 different grocery stores. The packages included a label which read, "Keeps food fresh for much longer," and directed people to the company's website, where they could learn more about VitaFresh's new product line. Thinking outside of the box proved to be an overall success for this innovative company.
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