Comcast announced that they would be launching a new brand name, along with new upgrades to current products and new services made available on the internet to already existing customers. In my opinion if ever there was a time for a rebranding of this magnatude now would be the time.  With the launch of the new services, the message being sent to the consumer is.... this is not the same old Comcast.  And with the somewhat negative satisfaction ratings this might just be what is needed.

 

The new upgrades include a faster internet, more HD and other channels, thousands of shows and movies online for customers to watch whenever they want, and a promise to customers to keep innovating. Though the "X" in Xfinity is a slightly cheesy reference to an "x" factor the use of the word infinity in the name helps support the position of constant innovation.  The logo is done simply in a similar typeface as Comcast and uses the company's trademark red. Overall a well done reposition by the Brownstein Group, a Philadelphia brand communication, public relation and advertising firm. Now that they have a shiney new dress let hope they can keep up with thier promises and deliver better services to the consumer now and into the future.