October 30, 2009
Will we continue to see great advertising from Apple?
By: William Levins
Lee Clow, the creative inspiration behind Apple's iconic and memorable advertising for decades, is stepping down from his post as chief creative officer at TBWA/Media Arts Lab (Chiat Day).
Though he's stepping away from the day-to-day operations of TBWA it appears he'll continue to add his creative mind to their client's brands. Which is good news for the creative industry as a whole. Many a young designer and ad executive has been inspired by Apple's and Clow's excellent work - myself included. It's good to know he'll be continuing to create innovative solutions for TBWA's clients, specifically Apple, and that he'll keep raising the bar for all of us - inspiring us all to think different.
You can view more of Clow's and TBWA's Apple work at The Business Insider Silicon Valley Insider.
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