December 4, 2009
Victoria's Secret Michael Bay Commercial - Yeah or Nay?
By: William Levins
My first reaction...wow. Sexy. But then...am I really the core audience for Victoria's Secret? How will women react? I'm not quite sure how to feel about this one.
Yes, during the Holiday Buying season...I'd imagine a disproportionate amount of lingerie purchases are made by men. But throughout the year, I'd speculate that the majority of Victoria's Secret shoppers are female. Using these assumptions, this commercial, which aired during their fashion show, is on target (trying to inspire men to buy) for the holiday, but I'm left wondering how women will react.
So I called my wife in to view the commercial....and she laughed...and agreed it wasn't targeted at her. But she wasn't really offended, she merely quipped that "explosions, really? Is that required to fantasize about Victoria's Secret Supermodels?" And then she left the room chuckling.
I'm sure this will certainly go viral and be an instant internet meme.
It'll be interesting to hear how their sales do over the holidays. I can say one thing, I might stop by Victoria's Secret this year for Christmas....so I guess an explosion or two isn't all that bad. We'll see.
Watch for yourself: Victoria's Secret Commercial By Michael Bay
- Advertising (35)
- Art (8)
- Branding (34)
- Business (62)
- Cascading Style Sheets CSS (3)
- Cats (4)
- Cocktail Recipes (2)
- Color Theory (6)
- Direct Mail (1)
- Going Green (9)
- Graphic Design (66)
- Illustration (4)
- Interior Design (2)
- jldcreative (19)
- Logos (6)
- Marketing (38)
- Miscellaneous Thoughts (113)
- Packaging Design (13)
- Photography (5)
- Sales (5)
- Search Engine Optimization (4)
- Social Networking (9)
- Technology (23)
- Typography (6)
- Viral Marketing (8)
- Web Design (20)
Comment Now
