April 3, 2009
Tropicana sales plummet after rebranding
By: William Levins
Another example of the importance of design. Tropicana rebranded, it was awful, its sales tanked. Good design can increase sales. Bad design can harm sales. The sales figures explain why Tropicana quickly agreed to an about face on their design.
Click To Read AdvertisingAge's Article, definitely worth the read:
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