To-GoGurt! : jldcreative

January 21, 2010

To-GoGurt!

By: Lacey Ackerman

So I went to Panera Bread the other day to get a quick bit to go. I ordered the Kid's Meal Grilled Cheese...with a GoGurt included. For those of you who are not familiar with GoGurt, it's a Yoplait children's product, with innovative packaging that allows you to enjoy the yogurt directly from a tube - no spoon required.

The packaging design favors convenience and function, with a tasty smattering of fun. And it's something kids can fit right into their lunchbox. Although the product had peaked my interest in the past, the whole idea of eating my yogurt as if it were an ice pop never truly appealed to me.

I suppose I should thank Panera, if not for them, I'd never experienced this undeniable clever twist on yogurt. Even as a mid-20 adult, I too can have fun while eating a healthy snack. It's great. It's yummy. It's even a little bit deceiving. All elements we need in order to get kids consuming healthy foods. According to Jay L. Gouliard, GoGurt turned out to be a highly successful product that earned high marks from consumers for convenience and portability. Now start brainstorming...how can we market broccoli?