Before a potential client has the opportunity to check out the portfolio page on your website, their first impression is derived from the appearance from your corporate identity. When it comes to having a successful business, an attractive identity is a vital factor. The image that you set out to your customers could be in the form of business cards, letterheads, websites, envelopes, etc. Attractive design = more leads. As much as we try not to, we humans do judge a book by it's cover; and in this field, we need to keep that in mind. I came across a website with mostly strong and bold, yet attractive and simple designs that I would like to share with you.