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Mar 14
Marketing your business through social networking
By Lacey Ackerman
Promoting your business in today's day and age is drastically different than it was ten years ago. Not only do you need your eye-catching website, but you need to be connected to all social networks out there in order to spread the word to potential customers. Still, many people struggle with the whole idea of building a social brand, so here is a quick list of the "Do's and Don'ts" of social networking.
Do:
- Look into different social networking sites and decide which accounts will benefit your business. Examples: Facebook, Twitter and LinkedIn.
- Think about valuable content you may want to share.
- Make sure people continue to be impressed. Try offering some valuable advice or maybe discounts to your services.
- Listen to your customers. And respond promptly. It's nice to see you care.
- Know your goals and objectives.
- Pay attention to successes and failures. Learn what works and what doesn't. (See list of tools to track your brand below.)
Don't:
- Use slang terms such as "LOL" and "OMG". Although social networking allows you to be more comfortable with your clients, you still want to keep it at a professional level.
- Blab on and name-drop. Here and there, it'd be nice, but you don't want to come across the wrong way. Just be yourself.
- Don't become overbearing. Remember, "friends" and "followers" see everything you post on their news feed. Try not to share too much, too often.
Tracking tools
There are some good tools out there in which allow you to pay attention to your successes and failures by keeping track of your brand online:
- Trackur - service that feeds preset keywords with links to mentions.
- Radian6 - finds keywords associated with your company and where they are being used.
- Visible Technologies - helps monitor, analyze, and participate in social media conversations
- Google Analytics - enables you to set conversations and goals to find out how many people are coming from social platforms and where they are going on your site.
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