Oct 30
Will we continue to see great advertising from Apple?
By William Levins
Lee Clow, the creative inspiration behind Apple's iconic and memorable advertising for decades, is stepping down from his post as chief creative officer at TBWA/Media Arts Lab (Chiat Day).
Though he's stepping away from the day-to-day operations of TBWA it appears he'll continue to add his creative mind to their client's brands. Which is good news for the creative industry as a whole. Many a young designer and ad executive has been inspired by Apple's and Clow's excellent work - myself included. It's good to know he'll be continuing to create innovative solutions for TBWA's clients, specifically Apple, and that he'll keep raising the bar for all of us - inspiring us all to think different.
