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Nov 11
What's Your True North?
By Elaine Levins
While looking for a snack during a hike this summer, I was attracted to the simple, clean packaging of a brand called "True North."
I had never heard of these snacks before but, drawn to the packaging, I checked out the ingredients and found that these products are all natural. So I bought a bag, and found out that they're very tasty as well. Since then, I've checked out several of their flavors, and I've done a little research on the company. The more I see of True North, the more impressed I am.
I checked out their website, which is well-designed and organized. I'm not crazy about the fact that it's all flash-based, but it's easy to navigate, and I appreciate their message - find your passion... your True North.
It seems like the founders of this company have done just that. While their product line is not particularly extensive, I can attest from personal experience that, what they do, they do very well. I am impressed by their commitment to use all-natural ingredients - a rarity in snack foods. And that dedication to simplicity extends to their packaging: it's clean and simple, yet attractive.
If you haven't already tried True North snacks, give them a try. You can find a retailer here.
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