The old adage work hard and you'll get ahead isn't entirely accurate. Working hard isn't enough. You also have to work smart.
It's a busy world and we're all busy. But everyone still enjoys a good story.
In our new world order people buy and share things they find funny or interesting - and they forget all the rest.
If you're creating an ad, a landing page, an email blast, or whatever - keep it simple, keep it short, and keep it focused.
Here's a helpful infographic about bounce rates under Google Analytics. It's a couple years old...but still helpful.
Sending out an e-blast is an art in itself, which needs to be perfected in order to be successful.
A heart warming love note to his wife used to launch a new color option for Field Notes Notebook - Red Blooded. This one will surely go viral.
For the last few days I've been trying to be active on several different social networks: facebook, twitter, linkedin, google+, tumblr, posterous, and pinterest. And it's tiring.
Marketing when times are tough is even more critical than during boom times. Those that continue to market during a recession generally come out ahead when it's done.
The old mantra that things on web pages had to be above the fold is an antiquated idea from the very early days of the web. When people didn't know what the internet was or how to use a browser. This old newspaper term was adopted and refuses to die.
