How can we overcome our cultural aversion to eating bugs? ...good design of course.
Color affects a consumer's action. They associate color with different emotions and meanings. Understanding these meanings are important.
You know packaging design matters in the beer category when there's a site dedicated to only beer bottle and six pack packaging design.
I'll admit, until I had a small child, I wouldn't have realized what a nurdle is. But every night on Sprout (a kid's TV channel) they play the Aquafresh Nurdle song to teach kids to brush their teeth. Thinking it was cute, I looked it up online.
The Little Printer seems to be a small footprint receipt printer intended for home use to print jokes, news, and small snippets. It's awfully cute and I want one in the same way I want a Chia Pet.
Lots of articles will talk about how to implement cost-based pricing or value-based pricing, but this is a real world discussion of what to expect and how to price your product when selling your product through various sales channels.
GutCheckit.com is a new site that connects target demographic users with small businesses or marketers that want to gut check their assumptions. It's essentially a one on one focus group. The coolness, GutCheck matches up the marketer with the audience.
Walking through the baby section of Walmart recently the Parent's Choice brand kept attracting my eye. It was clean, bold, uncluttered and unique - it was well designed.
Design firm creates wine as Christmas gifts dedicated to the Chilean miners
The eat em like junk food campaign makes eating baby carrots look cool.
