June 28, 2010 :: Lacey Ackerman
A refrigeration technology company has found an interesting way to market their campaign
BOSCH introduces dinosaur and Stone Age meats to promote their products.
June 11, 2010 :: William Levins
Quark jumps the shark
I switched to InDesgin in 2000, but before that I used and loved Quark – I even taught people how to use it. Until InDesign 2.0 it was the best tool - and even today, I check Quark.com every so often - to see what's new. Could they ever temp me back.
April 22, 2010 :: Lacey Ackerman
Frito-Lays takes Eco-friendly action!
SunChips® transformed their packaging into a fully compostable bag.
February 3, 2010 :: Elaine Levins
Throwback Pepsi - Available for a Limited Time Only (sadly)
I grew up with Pepsi. I remember when I was a kid, my mom used to buy the 8-packs of Pepsi - tall glass bottles that came in a cardboard case.
January 16, 2010 :: William Levins
New product and attractive new packaging for Wheaties Fuel cereal
Walking through a big box store...some packaging caught my eye. It was Wheaties Fuel. The distinctive, powerful package design definitely got my attention. I almost bought a box...then I remembered, I don't really eat cereal. But they almost got me.
November 11, 2009 :: Elaine Levins
What's Your True North?
While looking for a snack during a hike this summer, I was attracted to the simple, clean packaging of a brand called True North.
November 9, 2009 :: Christina Smith
Eco-Friendly Coke Can?
Almost everyone is “going green”. From single individuals to large companies, people are embracing the idea of saving the environment one step at a time.
September 25, 2009 :: Casey Knox
Eye Candy for the Designing Soul
Beautiful packaging eye candy.
July 1, 2009 :: Elaine Levins
Clean Design + Simple Recipe = Yummy
While perusing the ice cream at our local Shop Rite, my husband came upon a new ice cream category from Haagen Dazs. Named five because it contains only five ingredients, we were at first drawn to its simple, clean packaging.
June 26, 2009 :: Elaine Levins
Store Brands: Getting Better all the Time
I remember when I was younger, how all generic brands came in white packaging with stark black lettering, announcing the product as potato chips or pasta. Doesn't sound very appetizing, does it?
June 13, 2009 :: William Levins
Gatorade's Rebranding: the good, the bad, the not-so-ugly
While I'm a fan of Gatorade's new edgier positioning, which should help it recapture or retain market share among a younger audience, I believe the seeming abandonment of the Gatorade brand name is a mistake.
April 5, 2009 :: Elaine Levins
Less Really is More
Have you ever stood in a room with ten people talking to you at once?
March 6, 2009 :: William Levins
Parody of Microsoft redesigning iPod packaging - still makes me chuckle
While this video is a few years old, it still makes me chuckle every time I see it. So when I saw it on YouTube.com I had to share it.
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