Mar 12

 

 

GutCheckit.com is a new site that connects target demographic users with small businesses or marketers that want to "gut check" their assumptions. It's essentially a one on one focus group. The coolness, GutCheck matches up the marketer with the audience.

 

Real time feedback from your target audience without the expense of a focus group

The really unique aspect of GutCheckit.com is that it's attempting to make the costly process of focus group testing more affordable. But connecting target audience participants and marketers with an online chat approach - the focus group is streamlined and made more available to business and marketers of all sizes. As their own pitch says, you no longer have to trust your gut, you can now ask your prospective customers if they get what you're selling, if they like it, and if they even want it?

 

This can turn out to be a fantastic tool that makes limited testing incredibly easy. Wondering if your landing page will convert? GutCheckit. Concerned your packaging isn't attractive? GutCheckit.  The options are unlimited. And sure, while the group may be small (one on one) you can expand it by questioning more targets - simply by chatting with more people. And since GutCheckit.com handles the target group acquisition the entire process is streamlined.

 

GutCheckit.com seems to be relatively new - so the quality of their target audiences will need to be flushed out by early users. But if they can truly recruit and match up targets with marketers I think this could be a heavily used application. I can certainly see us making use of it in the very near future. We're often asked how we think a specific direct mail campaign or ad will work and honestly we rely on our experience and our gut. But now we can offer the client the ability to test it without having to recruit and manage an expensive focus group. They can affordably query their target market as little or as much as they feel comfortable. That's a beautiful option.

 

It's why my gut tells me, GutCheckit.com is going to be very successful.