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Apr 22
Merchandising going royal wedding crazy
By William Levins
Admittedly, a royal wedding happens very rarely. And the
excitement about Kate and William is understandable. Prince William grew
up before our eyes after many of us watched Princess Diana and Prince
Charles wed. And the trials and tribulations of Kate and William's
relationship has fascinated us all. Soon the magic moment will be upon
us, and billions around the world will tune in to watch (and yes my wife
and I will probably be two of them).
But why all this bat-shit insane royal wedding merchandise?
Sure you can purchase the traditional souvenirs such as
coins, plates, spoons, prints, and replica jewelry among other stuff. But it
seems some manufacturers think they can stick William and Kate on
anything and it will sell. And I guess some, if not all, of it will...but
really, do we need things like:
- A side-by-side GE refrigerator emblazoned with William and Kate
- Manicure appliques of the couple's faces
- Royal wedding barf bags
- Crown Jewel novelty condoms
- KaTea and William tea bags
- Bobble head dolls
Nutty products are made because people buy them
Some of the craziness was to be expected. But since the cost of
prototyping and manufacturing has dropped so significantly, the pace and
cost to market has eroded. So if you have the idea for a
new William and Kate item, with the right connections, you could have
items for sale in a few weeks if not days. But people wouldn't take the
chance making the stuff if it didn't sell.
Some
of it probably exchanges hands as gag gifts. Who among us hasn't
received or given a Chia Head or laughed at a stupid plastic singing
fish. And lots of it is absorbed by hard core royal fanatics. But
unfortunately, most will live for near eternity in landfills and local
dumps. And just as most of it starts to fade from memory, if things work
out, we'll be looking at a new round of memorabilia for the marriage of
William and Kate's progeny.
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