Marketing

Hardwork is not enough. You must work smarter.

The old adage work hard and you'll get ahead isn't entirely accurate. Working hard isn't enough. You also have to work smart.

Lamont Cranston

Tell a story

It's a busy world and we're all busy. But everyone still enjoys a good story.

William Levins

Kickstarter: The funding platform that will make the well-deserved film, Food Chain, possible

Food Chain is a documentary currently in the works, thanks to a funding platform, which will bring awareness to the unknown injustice in farm labor within the Unites States.

Lacey Ackerman

The lessons I've learned in the creative industry

Some advice for young or new creative professionals. Or the stuff I wish someone had told me in design school about the creative business.

William Levins

Safe marketing finishes last

In our new world order people buy and share things they find funny or interesting - and they forget all the rest.

William Levins

I used my DollarShaveClub.com Razor today!

I was interested by the creative, viral video....but I was swayed because of the value proposition of their offer. So I joined. And you know what...it turns out they're pretty good razors.

William Levins

Eat Mor Bugz

How can we overcome our cultural aversion to eating bugs? ...good design of course.

Casey Knox

The importance of color in marketing

Color affects a consumer's action. They associate color with different emotions and meanings. Understanding these meanings are important.

Lacey Ackerman

Banana Republic has gone mad for Mad Men

A Mad Men-inspired collection will be released in Banana Republic stores on March 1st, leaving time for fans to stock up on their favorite 60's trends prior to the season premier.

Lacey Ackerman

The rules and ethics to successful email marketing

Sending out an e-blast is an art in itself, which needs to be perfected in order to be successful.

Lacey Ackerman