Honest Logos on Creative Dusk

Below is a post on creativedusk.com of some logos created by a guy named Viktor Hertz.  I wanted to share them because they made me laugh, but also because alot of them are very true.  So it leads me to the question what makes a successful logo?  The impression we try and give people in our creation of the logo or the impressions people get of strong company after their identities are already introduced.  For instance would coca cola be considered such a highly admired identity if they weren't such a commercial success.  Was "procrastination" what they were going for when they came up with the facebook logo?  So what influences people our design or the actual product?  Just questions for thought.  Enjoy!