Gain Commercial: Grammar Police Unite!

If you haven't caught newest Gain commercial, you can watch it below. In the commercial they say "Bill's mornings have never been gooder". When my boyfriend and I first saw this commercial we had the same reaction i think most people did. "Did they just say gooder?" I was shocked and confused and searching in my head for a reason. Why would a company whose sales target is mostly mothers working hard to raise their kids right and educate them, use this as a method of sale. Well if they were trying to get my attention they sure did. In fact they got alot of peoples attention.  Though I doubt it would be for the right reason. Looking around at the message boards and tweets most people seem to think this big company made a huge grammar error, most are missing the point that they did this on purpose. In fact if you visit their website you can see they planned a whole campaign around the "good'er" term. But why?

The only response I have found is on some message boards here, however I'll leave t to you to decide whether it is a true response or not. It says something about making it play off the expression "have a good morning". Which still doesn't make sense.

Now I'm not the grammar police, as you can tell from reading my blogs, and I'm not offended by it, but I do think this is a very bad decision and it makes me want to shake my head again at the advertising industry for adding to the dumbing down of America.