Jan 23

The Industrial Design Society of America held a competition to choose the most influential designs in several categories - all to find the Design of the Decade.

 

Target's ClearRx wins the IDSA Design of the Decade

The innovative Target ClearRx prescription bottle won the top award as its design has touched the most lives and helped to save lives. Created by Deborah Adler a visual design grad student after her grandmother took the wrong dosage of her medication. Deborah applied her skills to develop a better design and a better system for prescription bottles. Target took Deborah's thesis work and invested in the concept to develop a beneficial and profitable solution.

Design helps the world and those that inhabit it

Other winners in separate categories prove that design can effect our daily lives and make them better. Many of the other winners or runners up target sustainable living or eco friendly solutions to every day problems. The Tata Swach Nanotech Water Purifier literally will save thousands if not millions by providing clean drinking water affordably.

As design's influence is recognized more and more and its effects on the world realized, perhaps the purveyors will start to gain more respect and notoriety for their contributions - both aesthetic and practical. And even beyond industrial design perhaps the respect will follow for graphic design. After all graphic design influences our lives in significant and minor ways too.