August 25, 2010 :: William Levins
McDonald's website. I'm lovin' it.
I drive past McDonald's every day. Breakfast always smells delicious, and I've fallen victim to it's allure on more than one morning. But today, I chose to visit McDonald's website. And I was blown away - it's a terrific example of good design.
August 19, 2010 :: William Levins
Stickers, stickers, every where with StickerMule.com
A well designed web site specializing in custom printed stickers. Not that we have a large demand for small quantity sticker printing - but on the next occasion that we do, I'll definitely try out StickerMule.com
August 11, 2010 :: Lacey Ackerman
Enticing commercials that never fail to grab my attention...
August 4, 2010 :: William Levins
If I ever make it to New Zealand...I'm eating pizza at Hell
I stumbled upon this clever YouTube interactive campaign for a New Zealand Pizza shop named Hell. Clever name, cool website, and awesome zombie filled youtube commercials. Gives new meaning to the phrase I'm going to Hell.
July 22, 2010 :: Lacey Ackerman
HouseParty.com - Parties sponsored by a leading brand
Miss having ragers like the good ol' days? Log onto HouseParty.com...they can help! (sort of)
July 15, 2010 :: William Levins
Will Old Spice Commerical and Viral Success Equal Increased Sales?
The commercials are funny and engaging. The rapid video response campaign on YouTube was terrific and stunning in its execution. But the nagging question remains, will it all translate into more sales for Old Spice shower gel among 18-34 year olds?
June 28, 2010 :: Lacey Ackerman
A refrigeration technology company has found an interesting way to market their campaign
BOSCH introduces dinosaur and Stone Age meats to promote their products.
June 16, 2010 :: Casey Knox
Upset About the BP Oil Spill?
If you're upset about the BP oil spill we may have found a fun outlet for your frustrations.
June 11, 2010 :: William Levins
Quark jumps the shark
I switched to InDesgin in 2000, but before that I used and loved Quark – I even taught people how to use it. Until InDesign 2.0 it was the best tool - and even today, I check Quark.com every so often - to see what's new. Could they ever temp me back.
June 4, 2010 :: Lacey Ackerman
1981 - MTV's identity is born
A brief history on the creation of the MTV logo
May 20, 2010 :: William Levins
I'm happy to see Pep Boys reemphasizing Manny, Moe & Jack in their marketing
Even though I'm not a car guy I always appreciated Pep Boys and their iconic figures that adorned their stores. Their branding was distinct and memorable. That's why I was disappointed when I observed their recent homogenization of their brand.
May 13, 2010 :: Lacey Ackerman
Ads That Capture Attention By Using Emotion
Give your audience an emotional reason to remember your product.
April 22, 2010 :: Lacey Ackerman
Frito-Lays takes Eco-friendly action!
SunChips® transformed their packaging into a fully compostable bag.
April 8, 2010 :: William Levins
Triscuit redesigns their packaging and by doing so catches my eye again
It's been a long while since I've bought Triscuits, even though I like them. I can't really say why I haven't bought them, but I can say why I recently purchased them. Their newly designed packaging caught my eye, and the photography made them look yummy.
February 25, 2010 :: Lacey Ackerman
CEO's go incognito
Undercover Boss: not what it's cracked up to be?
February 11, 2010 :: Casey Knox
Reality Killed the Video Star
MTV reworks its logo and drops its Music television tagline, permanently ridding itself of its original identity of an all music channel...
January 18, 2010 :: Elaine Levins
I Want a Big Ass Fan!
Walking through IKEA several months ago, I happened to look up and notice giant ceiling fans throughout the building. I thought to myself, Those are some big-ass fans. And, it turns out I was right.
January 16, 2010 :: William Levins
New product and attractive new packaging for Wheaties Fuel cereal
Walking through a big box store...some packaging caught my eye. It was Wheaties Fuel. The distinctive, powerful package design definitely got my attention. I almost bought a box...then I remembered, I don't really eat cereal. But they almost got me.
January 5, 2010 :: Lacey Ackerman
Corporate Identity: An Attraction Mechanism
Corporate Identity: An Attraction Mechanism
December 9, 2009 :: Casey Knox
Great Men Make Great Alcohol
It seems that our favorite alcohols have been using their history to create memorable commercials in the past few years.
December 4, 2009 :: William Levins
Victoria's Secret Michael Bay Commercial - Yeah or Nay?
My first reaction...wow. Sexy. But then...am I really the core audience for Victoria's Secret? How will women react? I'm not quite sure how to feel about this one.
November 13, 2009 :: William Levins
Holiday Inn Rebranding - I Like it
I'm not sure how I missed this news perhaps it's in part because I don't travel frequently, and partly because the rebranding started in 2007 and won't finish up until the end of 2010...so it's been gradual. But I just saw the new logo...and I like it!
October 30, 2009 :: William Levins
Will we continue to see great advertising from Apple?
Lee Clow, the creative inspiration behind Apple's iconic and memorable advertising for decades, is stepping down from his post as chief creative officer at TBWA/Media Arts Lab (Chiat Day).
October 28, 2009 :: Christina Smith
Who Designed the MLB logo?
I’ll admit it. I have an unhealthy obsession with the Phillies. As a child, I was surrounded by baseball. Every year, during baseball season, at least one, if not two TVs in the house were playing the Phillies game.
September 12, 2009 :: William Levins
Clever companies spend more on marketing and advertising during recessions and depressions
It seems illogical to increase your advertising budget when everyone else is cutting back or sales are softening, but during all past economic downturns, the clever companies that increased spending ended up better off after the crisis.
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