February 25, 2010 :: Lacey Ackerman
CEO's go incognito
Undercover Boss: not what it's cracked up to be?
February 11, 2010 :: Casey Knox
Reality Killed the Video Star
MTV reworks its logo and drops its Music television tagline, permanently ridding itself of its original identity of an all music channel...
January 18, 2010 :: Elaine Levins
I Want a Big Ass Fan!
Walking through IKEA several months ago, I happened to look up and notice giant ceiling fans throughout the building. I thought to myself, Those are some big-ass fans. And, it turns out I was right.
January 16, 2010 :: William Levins
New product and attractive new packaging for Wheaties Fuel cereal
Walking through a big box store...some packaging caught my eye. It was Wheaties Fuel. The distinctive, powerful package design definitely got my attention. I almost bought a box...then I remembered, I don't really eat cereal. But they almost got me.
January 5, 2010 :: Lacey Ackerman
Corporate Identity: An Attraction Mechanism
Corporate Identity: An Attraction Mechanism
December 9, 2009 :: Casey Knox
Great Men Make Great Alcohol
It seems that our favorite alcohols have been using their history to create memorable commercials in the past few years.
December 4, 2009 :: William Levins
Victoria's Secret Michael Bay Commercial - Yeah or Nay?
My first reaction...wow. Sexy. But then...am I really the core audience for Victoria's Secret? How will women react? I'm not quite sure how to feel about this one.
November 13, 2009 :: William Levins
Holiday Inn Rebranding - I Like it
I'm not sure how I missed this news perhaps it's in part because I don't travel frequently, and partly because the rebranding started in 2007 and won't finish up until the end of 2010...so it's been gradual. But I just saw the new logo...and I like it!
October 30, 2009 :: William Levins
Will we continue to see great advertising from Apple?
Lee Clow, the creative inspiration behind Apple's iconic and memorable advertising for decades, is stepping down from his post as chief creative officer at TBWA/Media Arts Lab (Chiat Day).
October 28, 2009 :: Christina Smith
Who Designed the MLB logo?
I’ll admit it. I have an unhealthy obsession with the Phillies. As a child, I was surrounded by baseball. Every year, during baseball season, at least one, if not two TVs in the house were playing the Phillies game.
September 12, 2009 :: William Levins
Clever companies spend more on marketing and advertising during recessions and depressions
It seems illogical to increase your advertising budget when everyone else is cutting back or sales are softening, but during all past economic downturns, the clever companies that increased spending ended up better off after the crisis.
September 9, 2009 :: Christina Smith
Branding Cities, States and Countries
Identity standards are common in business. Almost all large companies have (or should have) guidelines that establish standard fonts, colors and logo uses. A company’s image is determined by the correct use of these standards described in the company’s g
September 5, 2009 :: William Levins
AOL hires Leo Burnett USA to rebrand it prior to its spin-off
AOL is attempting to reinvent itself once again so it can spin-off from Time Warner and perhaps regain some of its early 80/90's luster. I remain skeptical, but hopeful. As annoying as the Get AOL CDs were - you have to admit, they're iconic, as is AOL.
August 28, 2009 :: Casey Knox
Ikea Font Faux Pas?
Its all a buzz on the internet, various tweets, blogs, and articles about the recent font change by Ikea from thier customized Futura font to Verdana.
August 16, 2009 :: William Levins
We're rebranding ourselves
Even creative companies need to refresh their brand every so often...and we're a bit over due. In the coming weeks or months...look for new creative stuff coming from jldcreative.
July 3, 2009 :: William Levins
Great Brands Own A Color
The great brands of the world generally can claim ownership of a color, either universally or at least in their market. And this claim to a color should be a consideration during any brand development.
July 1, 2009 :: Elaine Levins
Clean Design + Simple Recipe = Yummy
While perusing the ice cream at our local Shop Rite, my husband came upon a new ice cream category from Haagen Dazs. Named five because it contains only five ingredients, we were at first drawn to its simple, clean packaging.
June 26, 2009 :: Elaine Levins
Store Brands: Getting Better all the Time
I remember when I was younger, how all generic brands came in white packaging with stark black lettering, announcing the product as potato chips or pasta. Doesn't sound very appetizing, does it?
June 13, 2009 :: William Levins
Gatorade's Rebranding: the good, the bad, the not-so-ugly
While I'm a fan of Gatorade's new edgier positioning, which should help it recapture or retain market share among a younger audience, I believe the seeming abandonment of the Gatorade brand name is a mistake.
May 21, 2009 :: Christina Smith
Snapple Rebranded!
Did I hear right? Snapple rebranded? That’s right! The new labels reached shelves in New York City in March. Now the public has reacted. Gone is the rough textured glass, the dated, slanted logo and cluttered background design.
May 4, 2009 :: Casey Knox
Play With Your Type
Playing with your type isn’t like playing with your food. It's something that should be done, absolutely.
April 11, 2009 :: William Levins
Branding can reduce marketing and design costs
Good branding is flexible enough to accommodate creativity without sacrificing brand recognition. Moreover, when done well, branding helps creativity by focusing thought on messaging and results rather than spending budget on the graphic design.
April 4, 2009 :: Christina Smith
Obamamania & Successful Branding Strategies
Effective branding is an extremely important aspect in creating a successful company. However, nowadays, branding is not only seen as a benefit to a company’s advancement, it is seen in almost everything successful marketing campaign today.
April 3, 2009 :: William Levins
Tropicana sales plummet after rebranding
Another example of the importance of design. Tropicana rebranded, it was awful, its sales tanked. Good design can increase sales. Bad design can harm sales. The sales figures explain why Tropicana quickly agreed to an about face on their design.
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