Branding

Sephora celebrates Pantone's Tangerine Tango

A Sephora makeup line transforms beauty using Pantone's upbeat color of the year

I used my DollarShaveClub.com Razor today!

I was interested by the creative, viral video....but I was swayed because of the value proposition of their offer. So I joined. And you know what...it turns out they're pretty good razors.

William Levins

Eat Mor Bugz

How can we overcome our cultural aversion to eating bugs? ...good design of course.

Casey Knox

The importance of color in marketing

Color affects a consumer's action. They associate color with different emotions and meanings. Understanding these meanings are important.

Lacey Ackerman

Amusing 5 year old's impressions of brands

Designer Adam Ladd recorded his 5 year old daughter's impressions of famous brand icons.

William Levins

cause/effect: Good Design for a Good Cause

A biennial competition that rewards designers who contribute their services to a good cause.

Lacey Ackerman

Universal Studios celebrates 100 years

To celebrate, the universal logo has been given a face-lift.

Lacey Ackerman

It's All About Protecting the Brand

It's hard work to create an identifiable brand sometimes it's even harder to protect that brand.

Casey Knox

A website about corporate identities

Sometimes it's necessary to either research a client's corporate identity or to find the exact colors of their logo for a project. Or perhaps you're simply curious about what agency created the identity. Now there's a site to answer your questions.

William Levins

Kim Kardashian sues Old Navy, protecting the rights to her appearance

Old Navy was in for a shock when Kim Kardashian decided to file a lawsuit against the company for using a model who has a striking resemblance to the reality TV star.

Lacey Ackerman