Dec 9
Great Men Make Great Alcohol
By Casey Knox
Is it true great men make great alcohol? Well, many of our favorite alcohols seem to think so. The latest trend in alcohol advertising seems to be a history of where they came from or how dedicated their founder was. Some have been actual histories, and some have been blown-out-of-proportion boastings of their heritage. I actually like this approach better then the typical "if you drink this.... sexy bimbos will throw themselves at your feet" approach. Here are a few examples of what I am talking about, starting with my favorite.
Johnnie Walker -The Man Who Walked Around The World
Smirnoff - Signature
Jack Daniels - Label Story : Old No. 7
Jameson's Irish Whiskey
Tongue-in-Cheek Budweiser Horse
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You should also check out this article at smashing mag - they may do great commercials but they suck at websites apparently // http: //www.smashingmagazine.com/2009/12/07/the-unusable-and-superficial-world-of-beer-and-alcohol-websites/
