Material Culture in the online world

Material Culture is like no other store in the world – it's a 90,000 square foot kaleidoscope of antiques, furnishings, handmade carpets, collectibles, art and inspiration located on Wissahickon Ave in Philadelphia. Entering the store is an adventure, a virtual trip around the world, immersed in diverse cultures. However, their website failed to deliver the same experience.

jldcreative has redesigned http://www.materialculture.com to convey the rich experience of exploring their store online. And soon you'll not only be able to look, you'll be able to buy too!